Situation
Massive portfolio, reactive decision-making.
Sebrae managed a portfolio with dozens of products serving thousands of companies. Data operations were reactive: knowledge scattered across spreadsheets, manual analyses dragging on, and decisions guided by intuition.
Managers couldn't answer a simple question: "Which product should I recommend to this customer, right now?"
Problem
Data silos and missed opportunities.
Data trapped in spreadsheets and legacy systems created information silos. Fragmentation caused inconsistency, security risks, and — worse — direct loss of opportunities.
Without analytics intelligence, CAC was high and adoption rates low. The data team spent time cleaning spreadsheets, not generating strategy.
Solution
BI + DataOps Ecosystem.
We deployed the BI Analyst Agent paired with the DataOps Agent, with Medallion architecture (Bronze, Silver, Gold) to centralize data via Data Lake.
Automated pipeline in Airflow + DBT + Python, hybrid recommendation system (K-Means + collaborative filtering), and conversational BI agent running SQL on BigQuery — all with complete observability.
Result
From manual insights to real-time.
Decisions based on predictive data, advanced segmentation (from "Active Explorers" to "Churn Risk") and real-time recommendations in natural language.
Adoption +35%, CAC −60%, productivity +340%, executive alignment +42% — without growing the data team.